Mysterious Innovations Named Fractional CMO for Sports Cars International, Launching M.DSP Campaign & Tech Optimization
FOR IMMEDIATE RELEASE
Seattle, WA — May 2025
Mysterious Innovations is proud to announce a new engagement with Sports Cars International, serving as their fractional Chief Marketing Officer. The scope includes infrastructure optimization, targeted advertising via M.DSP, and video production support from Evolv Creative to enrich the brand’s visual presence across its dealership network.
Under this arrangement, Mysterious will audit and optimize the tech stack (e.g., CRM, ad tools, analytics), architect ad funnels, and deploy high-impact creative assets aimed at driving both foot traffic and digital lead volume. The strategic integration of data + narrative positions Sports Cars International to scale its brand influence in the luxury automotive market.
“Our approach is always holistic — not just running ads, but embedding ourselves in the client’s architecture. With Sports Cars International, we’re acting as their growth engine,” said Ben Matteucci, Co-Founder & Managing Partner.
“We’re excited to see how Mysterious Innovations can drive clarity and efficiency across our brand, from tech to creative,” said Michael O’niel, CEO of Sports Cars International
Over the initial 90-day phase, Mysterious will deploy baseline performance dashboards, run A/B creative tests, and produce video campaigns via Evolv Creative to amplify storytelling across social and display channels.
About Mysterious Innovations (Performance Emphasis)
Mysterious Innovations fuses data, automation, and narrative to deliver high-velocity growth systems. Through M.DSP, deep analytics, creative, and the AI-forward Omnipresent C-Suite, it builds marketing machines — with Evolv Creative as the cinematic content arm.
About Sports Cars International
Sports Cars International is a premier, multi-location dealership specializing in luxury and performance vehicles. With an extensive inventory of new and pre-owned models, the company is dedicated to delivering an exceptional car-buying experience defined by transparency, personalized service, and long-term customer care.
Media Contact
Mysterious Innovations
press@mysterious.inc
