Mysterious Innovations Produces National Franchise Expansion Campaign for Nick The Greek
FOR IMMEDIATE RELEASE
Seattle, WA — August 2025
Mysterious Innovations has partnered with Nick The Greek, one of the fastest-growing Mediterranean restaurant franchises in the U.S., to produce a nationwide video ad campaign promoting franchise opportunities.
The project showcases Nick The Greek’s unique blend of authentic Mediterranean cuisine, operational simplicity, and proven business model — positioning the brand as a top choice for entrepreneurs seeking a scalable restaurant concept. The video campaign was developed and produced by Evolv Creative, a division of Mysterious Innovations specializing in cinematic and high-performance video production.
“This campaign captures the energy, culture, and entrepreneurial spirit that make Nick The Greek a standout franchise,” said Ben Matteucci, Co-Founder & Managing Partner of Mysterious Innovations.
“We’re excited to help Nick The Greek share its story with the next generation of business owners,” said John Watson, Co-Founder & CEO. “Our creative and advertising systems make it possible to scale authenticity at a national level.”
The campaign includes video storytelling, digital ad funnels powered by M.DSP, and organic content strategy to drive franchise lead generation and national awareness.
About Mysterious Innovations (Franchise Marketing Emphasis)
Mysterious Innovations empowers franchise and multi-location brands to scale through creative storytelling, AI-enhanced marketing systems, and omnichannel advertising. Its proprietary ad platform, M.DSP, and integrated video division, Evolv Creative, help businesses accelerate growth through cinematic content and precision targeting.
About Nick The Greek
Nick The Greek is a rapidly expanding Mediterranean restaurant franchise known for fresh, authentic flavors and a fast-casual experience. Founded by three cousins with a shared passion for Greek street food, the brand has grown across multiple states, offering franchise opportunities for entrepreneurs nationwide.
Media Contact
Mysterious Innovations
press@mysterious.Inc
