Mysterious Innovations and Evolv Creative Launch Cinematic Campaign for Lifted Cannabis, Redefining Brand Storytelling in the Cannabis Industry
FOR IMMEDIATE RELEASE
Seattle, WA — September 2025
Mysterious Innovations, in collaboration with its video production division Evolv Creative, has unveiled a new creative campaign for Lifted Cannabis, blending cinematic storytelling and bold design to elevate the brand’s visual presence across social and digital channels.
The campaign highlights Lifted’s premium products through high-energy visuals, product cinematography, and an emphasis on craftsmanship and culture. Designed to resonate with modern cannabis consumers, the content strategy focuses on authenticity, lifestyle integration, and emotional connection — a creative direction rarely seen in this space.
“Lifted Cannabis has always been ahead of the curve when it comes to branding and quality,” said Ben Matteucci, Co-Founder & Managing Partner of Mysterious Innovations. “Our goal was to match that same standard visually — creating a campaign that looks as refined as the product feels.”
“The cannabis industry is rapidly professionalizing, and Lifted Cannabis represents that next generation of brand excellence,” said John Watson, Co-Founder & CEO of Mysterious Innovations.
The partnership includes full-service video production, creative direction, and content deployment, all supported by Mysterious Innovations’ strategic oversight. Evolv Creative led on-set direction, cinematography, and post-production, ensuring every piece of content aligns with Lifted’s premium image.
About Mysterious Innovations (Cannabis & Lifestyle Marketing Emphasis)
Mysterious Innovations merges data, design, and storytelling to help lifestyle and cannabis brands scale responsibly and creatively. Through proprietary platforms such as M.DSP for precision ad targeting and Evolv Creative for cinematic production, the agency delivers campaigns that connect audiences to brands in authentic, visually powerful ways.
About Lifted Cannabis
Lifted Cannabis is a leading Washington-based cannabis brand recognized for its quality, consistency, and innovative product line. The company continues to push the boundaries of premium cannabis branding through creativity and craftsmanship.
Media Contact
Mysterious Innovations
press@mysterious.Inc
